Digital marketing Definition and Explanation Complete Course.
Here in this article, you will get complete information about digital marketing, how it works and how it is useful for every business, before defining digital marketing first you must know about marketing.
Marketing before Digital Marketing
It is the process through which a business makes its products/services familiar to the majority of people. for example, if a business launches a new product or provides a good offer to their customer they use some tools to make their product famous and familiar among their customer as well as other people.
Marking creates an understanding of the benefits, and advantages of a product and services.
The purpose behind this is only to increase sales of a product and services so it is essential for every kind of business.
In other words, we can also say that marketing is the backbone of every business.
We also say that marketing is the process of
Creating
Communication
Delivering
Exchanging
Creating: It is the process in which businesses try to find out the needs of the people. companies research to generate products and services according to the needs of the people.
Communication: After creating a product it is also the responsibility of a company to deliver an effective message to the customer so that they become more familiar with the product/services.
Delivery: It is the process in which a company decides the ways through which the product/services can be sent among the people as well as customers.
Exchanging: In this, both company and the customer exchange their value, the customer gets the product according to their need and the company gets their sale as well as goodwill.
Types of marketing before digital marketing
As we know that in the previous days the marketing ways used by businesses are
Advertisement on TV and Radio
Display ads on billboards
Make public walls painted with ads
Ads in newspapers
Making pamphlet
Making brochures
Distributing cards and invitations
Doing public events
Nowadays changes are coming to everywhere and in every field of life today technology has become more advanced and easy to use for every person due to androids mobile contacts and talking to any person becomes easier countries become closer to everyone.
Today businesses use this new internet technology to promote their product and businesses that are called digital marketing. which means to market their product and services digitally.
Digital marketing is the process of marketing their product /services by using the internet or other medium dependent on the internet.
It is the way to convey the message to millions of people just in one click. The message can be delivered through
Audio
Video
Photos
Textual content
Benefits of digital marketing:
A business can reach up to millions of people within a seconds.
A business can convey its message to the whole world with a single click.
A business can easily get the feedback of their client/customer
A business can easily resolve their customer issues regarding any product/services
Research about customer needs becomes easier and faster.
Types of digital marketing
These are the ways used by businesses to promote their product and services digitally(internet, android mobiles)
SEO (search engine optimization)
PPC(pay per click/search engine marketing)
Email marketing
Content marketing
Facebook ads
Video marketing (youtube optimization)
Social media marketing
Social media optimization
Affiliate marketing
App store optimization
SEO (search engine optimization)
It is how we try to rank our website by using the correct keywords. In other words, it is the process in which we are trying to display our website on the first line or first page of the google search engine.
For this purpose, we do some keyword analysis and make our website trending.
Keywords analysis depends upon the topic of our website for example if your website is about education now you do some analysis to find out the keywords about the education search more rapidly on google search engine with low competition.
PPC (Pay per click)
It is the marketing in which businesses pay google to run their ads whenever people write some query on google the result shows include some paid ads but these ads are according to the person's query.
Email marketing
It is how people used the email data of their customers and all the other people and sent their promotional emails to their addresses. it is a time-consuming thing because we need lots of email addresses to promote the product and services.
In this marketing, the business makes their website and uses user-friendly content for their clients and customers. The content must be attractive to gain the focus of the public no matter where ever we post it.
Facebook ads
When we log in to Facebook we see many pictures of ads on different pages. businesses also use this type of marketing to make their product familiar to people. Facebook is a social media platform in which millions of people are connected, they discuss their ideas and knowledge with each other.
We can easily use this tool just by doing sign up for our google account
We can also create pages according to our choice.
We invite lots of people to a particular page.
Thus by displaying ads on these pages, companies can easily convey their offers to a large number of people.
Video marketing(YouTube optimization)
When we want to increase the sale of products/services communication is an important part of it. if we do not convey the benefits of the product effectively our goal of marketing can not be reached.
Video marketing is the process through which we convey the message by making videos about a particular product.
In such videos, we display the actual product, its amazing benefits, and results. it is the most demanding marketing type that people get knowledge about the product by watching it.
Social media marketing
Social media are the mediums in which millions of people are connected to share their ideas and knowledge and information. There are many social media plate forms which include
Twitter
Instagram
Telegram
WhatsApp
Facebook
Paintress and much more
Displaying ads to such plate forms is called social media marketing.
Social media optimization
Optimization is the process through which we can gather a large number of people at our social media address. In other words, these are the ways to get a huge number of followers to your Id.which include
By using attractive content
By displaying good images.
By giving knowledge and information
By showing the trending pieces of information
It is the process in which businesses use other people from the public to convey the message about their product/services, on behalf of doing this they will get the commission from the company the more product they sell the more commission they get.
To achieve this goal the person can adopt any kind of method either from person to person, use social media, make the web, and much more as discussed earlier.
App store optimization
It is the process in which companies make their app and use some skills to optimize their app in the app store. Optimization is the process of ranking the app of the company.
Companies can also show their ads in these apps.
Conclusion
I hope that after reading the whole article you will get the complete information about digital marketing. Digital marketing is today's requirement for each business. it can convey information to millions of people just in one click.
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